The World Business Council for Sustainable Development (WBCSD) an independent organisation established in 1995 released their Vision 2050: The New Agenda for Business report in February 2010. Providing a vision of “what could be” and “mapping out the transformative changes that would be necessary to allow over 9 billion people to be living well, within the boundaries of the planet” by 2050. [1, 2, 3, 4]
They see 2 time timeframes for the pathway forward: “the Turbulent Teens, from 2010 to 2020, and Transformation Time, from 2020 to 2050.” They believe “traits formed during the first decade mature into more consistent knowledge, behavior and solutions. It is a period of growing consensus…” So that by 2020 through 2050 actions which “begun in the previous decade will gain momentum” and transformation will happen. [pg 10]
In this 2010 report on page 64, they conclude that “Crisis. Opportunity. It is a business cliché, but there is truth in it. The perfect storm we face, of environment, population, resources and economy, will bring with it many opportunities” for example “medicine to discover“.
The report planned the next 40-year journey, and they invite governments and civil leaders to join them. “Our leaders efforts to build back better are focused upon a recovery which appears to have been planned long before anyone had even heard of SARS-CoV-2. [5, 6]
Their updated 2020 report, A Time To Transform, aims to transform the global economy to meet the United Nations Agenda 2030 Sustainable Development Goals (SDGs) and the targets of the Paris Agreement.[8, 9]
The COVID-19 “opportunity” has brought with it a “Time to Transform” from the Turbulent Teens (2010-2020) to Transformation.
Given this organisations is linked to WEF, is their goal also for us (non-corporates) to “own nothing and be happy.”? [7]