On April 30, 2019 Columbia Journalism School hosted an “extraordinary Rockefeller Family-supported” event called Covering Climate Change, to “launch of an unprecedented, coordinated effort to change the media conversation.” [1]
CJR stated “Last fall, UN climate scientists announced that the world has 12 years to transform energy, agriculture, and other key industries if civilization is to avoid a catastrophe.”…. so the Columbia Journalism Review (CJR) a partner of Cover Climate Now (CCNow) [2] and The Nation “assembled some of the world’s top journalists, scientists, and climate experts to devise a new playbook for journalism that’s compatible with the 1.5-degree future that scientists say must be achieved”.
Longtime researchers Dr Jacob Nordangård stated “There was a wide agreement on the urgency of pushing climate change to the fore in the media, and that the very basis for the public’s trust in journalism – aiming for neutrality and letting both sides be heard – needed to be abandoned in order to save the planet.” “A new approach was aimed for, as the propaganda campaigns had not been successful enough.”
The CJR Cover Climate Now initiative was launched on September 16, 2019 with a week-long coverage of climate alarm. By 2024 CCNow had aggregated “hundreds of partner news outlets from over 60 countries reaching billions of people” With incentives and awards CCNow claims to help ” journalists produce more informative and appealing coverage of the climate crisis and its potential solutions.” [3] The first article ‘We have a once-in-century chance’ was written by Naomi Klein of The Guardian.
The “climate crisis” is not a view held by all climate experts, which is likely why the needed to no longer let “both sides be heard”. see TIMELINE