On the second day (Jan 22, 2020) of the World Economic Forum’s 50th Annual Meeting in Davos, Switzerland (January 21-24, 2020), Prince Charles launched the Sustainable Market Initiative which “aims to lead and accelerate the world’s transition to a sustainable future by putting nature, people and planet at the heart of global value creation” [1, 2, 3, 6]
The Prince also announced his 10-Point Plan: “Within the framework of sustainable markets and rapid decarbonization, Prince of Wales believes that changing our current trajectory will require bold and imaginative action in 10 key areas” [4]
The Sustainable Markets Initiative is [self appointed] “platform to inspire the innovation urgently needed to demonstrate what is possible, and accelerate the transition to sustainable markets” as they believe “our markets are unstainable” and a “new economic model” [hint] is needed.
Prince Charles began “discussions” months earlier in June 2019 by hosting a round table meeting, followed by his appointed Sustainable Markets Council meetings “comprising leaders from the public, private and philanthropic sectors” who are “working to transition the world to genuinely sustainable markets and a net-zero global economy”. The Council met at the World Economic Forum’s Sustainable Development Impact Summit in New York in September 2019. Then in November 2019 Prince Charles hosted the inaugural meeting of the Sustainable Markets Council in London which includes WEF members, bankers and AstraZeneca. [5]
The day before Prince Charles, President Donald Trump gave a “Special Address” listing his achievements over the past 3 years of his presidency – in contradiction to the WEF plans [?]